Product Design
Drift
Client
Jakub hannah
Services
Web Design
Year
2025
We designed the product website and dashboard UI for a SaaS analytics tool, creating a design system that communicates clarity and intelligence while supporting a complex, data-heavy user experience.
The Goal:
Design a marketing site and core dashboard interface for Drift that builds confidence with enterprise buyers and reduces time-to-value for new users. The goal was to translate complex analytics into an approachable, visually consistent experience across marketing and product surfaces.
The Challenge:
The existing product lacked a coherent design language across its marketing site and app. The dashboard felt overwhelming for new users, and the marketing site failed to communicate the product's depth to technical buyers. Onboarding drop-off was high and the brand presence felt generic.
The Result
We created a unified design system covering the marketing site, onboarding flow, and core dashboard components. The new system reduced visual noise in the dashboard, improved information hierarchy, and gave the marketing site a sharp, enterprise-ready identity. The client saw a 45% improvement in onboarding completion and a stronger close rate on enterprise demos.
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